Elyse Pigram

Elyse Pigram

Director (Strategic Insights)

Elyse heads up the insight and innovation team at Crowd DNA London. She has a passion for deconstructing culture through the lens of consumer behaviour and loves the buzz of uncovering insights that drive meaningful change. Elyse originally hails from sunny Australia, where she spent many years working as a senior researcher across categories and markets, talking to people of all walks of life about everything from women’s health to fried chicken. Her project experience is wide and varied, but she has a particular love for brand and communications development, audience understanding, customer journey mapping and innovation. When not in our Hoxton Square HQ, Elyse is likely lusting after mid-century furniture she can’t afford, indulging in her love of Mexican food or binge-watching trash TV (don’t judge!).