Managing Director (Singapore)
Emma is our managing director in Singapore. She’s British but has been living, travelling and eating her way around Asia for the past decade. Previously she ran Flamingo Singapore (with a year in Shanghai), helping clients to spot brand and business opportunities through a deeper understanding of culture. She’s worked across categories and conducted ethnographic research everywhere from the big Asian mega-cities to the pre-emerging frontiers. With 20 years of experience in strategic roles within insight, creative and media agencies, she uses her diverse skill-set to deliver new and unconventional approaches. When that’s all done, she’s an obsessive clean eater (it’s the new midlife crisis) and F45-er, and can be found either whizzing around Singapore on her electric scooter or helping her daughter to perfect her cartwheels.