Associate Director (Strategic Insights, Sydney/APAC)
Erryn started out in Sydney’s arts and community sectors as a musician and youth worker. He discovered a passion for insight work during a five year stint in London and now has over a decade of agency experience in both cities, leading projects across European and Asia Pacific markets. He’s excited about exploring the dynamics of cultural phenomena, the push-pull of perception and behaviour, and how to unlock strategic commercial advantage through understanding and leveraging these. He has a wealth of hands-on experience as a qualitative specialist, working across traditional and digital methodologies for clients in categories including banking and finance, consumer health, FMCG, energy, entertainment and alcohol. As a new dad, Erryn can also be found napping or pushing a stroller around the park alongside his greyhound, Kevin.