Consultant (Qual, Trends, Innovation)
Essi started her professional journey studying marketing in her hometown, Helsinki. In her Erasmus year she fell in love with Madrid and lived there – and later Barcelona – for nearly three years, working as a coordinator for music and arts events organisers, and at a brand agency. Her life entered a new era when she moved to London to do an MA course in innovation management at Central Saint Martins, where she learned about trends, branding and service innovation – all of which she brings to her work at Crowd DNA. A perfect weekend for Essi would include a session of hula hooping to some Chicago house tunes, accompanied by watching documentaries about architecture and fashion.