Essi Mikkola

Essi Mikkola

Executive (Qual, Trends, Innovation)

Essi started her professional journey studying marketing in her hometown, Helsinki. In her Erasmus year she fell in love with Madrid and lived there – and later Barcelona – for nearly three years, working as a coordinator for music and arts events organisers, and at a brand agency. Her life entered a new era when she moved to London to do an MA course in innovation management at Central Saint Martins, where she learned about trends, branding and service innovation – all of which she brings to her work at Crowd DNA. A perfect weekend for Essi would include a session of hula hooping to some Chicago house tunes, accompanied by watching documentaries about architecture and fashion.