Freddie likes researching the present because it means you can see into the future. He completed his PhD at the Royal College Of Art in 2019, where he was a Techne scholar investigating the history of viscosity since 1850, the year Vaseline was patented. Before joining Crowd DNA, he worked as a consultant across numerous industries, looking to learn from his material specialisms and general talent for making everything make sense. He is also a writer, having two books out, a film script underway and does journalism for likes of The London Review Of Books and Wired Magazine. When not working for Crowd, he can be found doing these aforementioned things, walking around and/or trying out new types of snack.