Fru Bekefi

Fru Bekefi

Consultant (Futures, Semiotics & Listening)

A self-professed trends and culture nerd, Fru has worked at an eclectic range of businesses – from public arts institutions to startups – before joining the Crowd DNA team, to take charge of our KIN network of creators and connectors. As such, she has eagle eyes for exciting category and culture experts to work with around the world; and a passion for new forms of collaboration and co-creation. Armed with a BA in art history and an MA specialising in fashion history from the Courtauld Institute Of Art, before joining Crowd DNA, Fru worked as a community and programme manager at the Second Home workspace, where she was exposed to a glut of disciplines, industries and expertise shaping London’s creative and entrepreneurial ecosystems. On a day off, you’ll find her hunting for the perfect tarot deck, punching it out at a local boxing gym or getting her hands dirty at a (legal) graffiti wall.