Cultural Strategy Executive (Stockholm)
Isabelle’s curiosity for research and cultural insights has been brewing ever since she listened in on a lecturer from The Foresight Factory while studying content development at the creative business school, Hyper Island, in Stockholm. Throughout all her client projects at school, she discovered that she naturally gravitated towards research and strategy because of her analytical and curious mindset. She decided to test the field by joining the advertising agency Nord DDB as a planner intern. During her time at DDB she got to work with clients such as the Swedish Armed Forces, the NGO SOS Children’s Villages and the mobile carrier Telenor. Not feeling like she was digging deep enough in the research, she joined Crowd DNA’s Culture Club scheme in Stockholm. Outside of work, she likes to sew her own clothes, lift weights at the gym or read the latest on Vice.