Director (Strategy & Innovation)
Kelvin brings 10 years of cultural insight and content activation experience to the agency – six of those years were spent as one of the original members of Crowd DNA, in fact, overseeing pitches and commercial strategy. Following a six month sabbatical in the south west of France (freelancing, drinking wine) he moved to global content marketing agency, SevenC3, as marketing director; before heading up insight and trends consultancy, Protein, in the UK. For his second act at Crowd DNA, Kelvin’s tasked with developing and executing strategic initiatives that drive growth; new areas of business, partnerships, and anything else that keeps us on the front-foot to deliver culturally charged commercial advantage. Outside of work he enjoys an aggy 1v1 on Counter Strike, reading himself into existential dread, and raising his lovely daughter (not necessarily in that order).