Senior Director, Cultural Strategy (London)
Laura joined Crowd DNA from Tonic Insight to feed her curiosity for cultures near and far away, and help inspire our clients to stay aligned with the fast moving world around them. Her passion for understanding people and brands led to a degree in psychology and then, later, an MA in brand development at Goldsmiths. After a career in healthcare research took her overseas and allowed her to specialise in emerging markets, she decided to lay her hat in Barcelona. Over the next four years, she freelanced on projects that ranged from writing business intelligence reports to strategy for a wedding planning brand. Three more things to know about Laura: she’s just about got over a life-long addiction for buying trainers, puts chilli on all food (apart from roast dinners), and can be bribed to do almost anything with a bag of pick ‘n’ mix.