Megan Powell

Megan Powell

Senior Consultant (Strategic Insights, London)

After establishing her career in brand strategy and innovation with companies like Diageo and Hilton, Megan’s journey to Crowd DNA first took a detour through a masters in Middle Eastern studies and a year in social research, consulting the British public on the government’s response to the coronavirus pandemic. Some of her insight work highlights include a food ethnography in Istanbul and Cairo, speaking at cosmetics conferences about the halal beauty industry, learning what success means to Russian men, and segmenting Tiffany & Co’s male gifters. Megan’s out-of-work pursuits earned her the unofficial title of millennial of the year at a previous workplace (might’ve been that very Instagram-worthy holiday to Uzbekistan). Evenings and weekends she sometimes attends pre-sale Islamic art viewings at auction houses, attempts to keep up her Arabic, and illustrates her dad’s travel books.