Senior Consultant (Strategic Insights, London)
After establishing her career in brand strategy and innovation with companies like Diageo and Hilton, Megan’s journey to Crowd DNA first took a detour through a masters in Middle Eastern studies and a year in social research, consulting the British public on the government’s response to the coronavirus pandemic. Some of her insight work highlights include a food ethnography in Istanbul and Cairo, speaking at cosmetics conferences about the halal beauty industry, learning what success means to Russian men, and segmenting Tiffany & Co’s male gifters. Megan’s out-of-work pursuits earned her the unofficial title of millennial of the year at a previous workplace (might’ve been that very Instagram-worthy holiday to Uzbekistan). Evenings and weekends she sometimes attends pre-sale Islamic art viewings at auction houses, attempts to keep up her Arabic, and illustrates her dad’s travel books.