Senior Consultant (Strategic Insights, New York)
Nicole joins Crowd DNA from The Pineapple Lounge, where she spent time in London immersing herself in the world of kids, families, and young people. Heading home to the US, she then played a pivotal role in opening up the New York City office and creating a strong presence with some of the largest clients across category. Her business mindset stems from her degrees in communications and entrepreneurship, along with her masters in business administration. With topics spanning from the universal decline in teen sport, the meaning of loneliness for Gen Z today, and what diversity and equality mean to Gen Alpha girls, Nicole’s a walking, talking youth trends lexicon. Some notable clients include Mattel, Disney, Netflix, Facebook, Nike, Spotify, Unilever, and ESPN. When Nicole’s not chatting to kids about the perfect slime recipe, you’ll find her making a smokey ginger infused margarita, brushing up on her collegiate tennis skills, and going for beach walks with her family’s springer spaniel, Oliver.