Consultant (Qual, Trends, Innovation)
Phoebe joined Crowd DNA from a background in events marketing, where, working on consumer facing projects for major brands, she gained skills in the development and delivery of large scale experiential campaigns. While studying philosophy at the University of Leeds, Phoebe developed a particular understanding of both empirical and scientific approaches to exploring consumer behaviour. Now at Crowd DNA, Phoebe helps to run an online community, gaining insight into the youth trends and extrapolating their relevance for various notable brands. The ‘away from Crowd DNA’ bit: Phoebe can be found on the hunt for new restaurants, improving her own culinary expertise or indulging in an expensive and (apparently) unwelcome addiction to clothes.