Associate Director (Crowd Signs)
Starting out as a copywriter, Rachel wanted to dig deeper into the insight that powers great creative, and great brands. She cut her teeth at trend forecasting agency Foresight Factory, working with clients such as News UK and Carlsberg. And since arriving at Crowd DNA, she’s helped whisky brands and banks, travel platforms and TV channels, to make more relevant, emotional connections with their customers. Finding out what moves people, and spotting the patterns in culture that speak to them, is what it’s all about. She’s also partial to dabbling in a bit of Crowd content, which allows her to continue scratching that writer’s itch. In her free time, you’ll find Rachel talking about exercise, rather than doing it, and discovering the world’s best cheeses.