Director (Strategic Insights, Sydney)
Originally hailing from the Netherlands, Reinier is now a true Aussie transplant – and one with over 20 years experience in research and strategy. Reinier joined Crowd DNA because he is passionate about understanding people, their motivations, the choices they make – and how culture influences this. This has led him to decode meaning for brands across multiple challenges, categories, countries and cultures; ranging from exploring fast-food to decoding trust for large banking corporations. In his spare time, Reinier likes to precariously balance his goals to get fit, with the desire to indulge in the local pub and food culture.