Senior Cultural Strategist (New York)
Sasha came to insight work via a start at the Creative Artist Agency, cultivating her innate curiosity to ask ‘the why’ behind culture in pursuit of humanizing brands in sports, entertainment, and beyond. She’s experienced in creating strategy work grounded in insights and trends – also in running workshops and thought leadership, as she served as the co-editor-in-chief for CAA founder Dwayne Wade’s AMP trend reports, centered on today’s diverse youth. She joins Crowd DNA, as a senior consultant, excited to combine her sociology major and business background to bring insights to life. On the flip side, Sasha’s intersectional background spurs her passion as an avid traveller. Over the years she’s worked as an English teacher in Spain (any way to practice her Spanish) and a project leader for Save The Water. In her free time, you can catch her furthering her passion for sustainability, salsa dancing, yoga, or – whether on Long Island or a faraway beach – surfing.