Associate Director (Crowd Signs, Stockholm)
Sofie is Crowd DNA’s woman on the ground in the Nordics, growing the business in our latest new home, Stockholm. Having been introduced to the power of trends by illustrious forecaster Lidewij Edelkoort during a stint in Paris, Sofie found her place at the intersection of consumer culture, strategy and innovation. After a degree in international marketing strategy, she has spent the past eight years uncovering opportunities for brands such as Absolut Vodka, Essity, Lantmännen Cerealia and Svensk Fastighetsförmedling. She thrives when strategic foresight is applied into practice, and perhaps you have spotted her on a stage somewhere in Sweden, when talking about the next thing in e-commerce, outdoor life or private finances. Outside of work, when she’s not dreaming of interiors for her imaginary summer house, you’ll find her in search of the best ‘fika’ in town or by the ocean – either swimming or just enjoying a beer with a view.