Teresa Yong

Teresa Yong

Executive (Strategic Insights, APAC)

People watching has always been one of Teresa’s favourite pastimes. But her interest in humans (and vegetables) took a serious turn after a three months stint at a Japanese farm, which (together with other great life events) led her to study social anthropology at the University Of Manchester. During which, she became rather obsessed with topics like identity-making and the evolution of rituals, eventually writing an ‘at-home’ ethnography exploring the Singaporean diaspora’s ritualisation of hawker food. Graduating with more questions than before, she found a career in cultural insights with Crowd DNA, where she gets to continue the never-ending voyage into the rabbit hole of human culture. When not doing that, you can find Teresa coaxing her edible plants to grow, eating spilled cake batter when no one is looking, or just sitting… lying down… recovering from her monthly floorball game.