Tom Novak

Tom Novak

Consultant (Strategic Insights)

Tom always thought he was going to be an academic, so he started collecting MAs. His last one, in cultural sociology from LSE, made him realise he would rather use his imagination to help brands stay culturally cognisant than to write academic articles that only eight people will read. So, after several placements in London agencies, he got a job at pluralthinking, an international research collective based in Holywood (that’s one ‘L’). Following two very cold Ulster winters and doing fieldwork around the globe for companies like Heineken, Pernod Ricard and Brown-Forman, Tom returned to London. After freelancing for The Sound Research, Tom fortuitously found his way to Crowd DNA. In his spare time he dabbles in cyclo-cross, reads Lovecraftian horror and is rewatching clips from Norwegian teen drama Skam ( #EVAK forever!).