Executive (Strategic Insights)
Will joins us after recently graduating from the University Of Birmingham, having completed a four year course in American Studies (complete with a year spent abroad in a 30,000 person town in Wyoming). A keen interest in brands, culture, history and everything in between developed from a young age, this snowballing into an unhealthy obsession with trainers, clothes and music, too. Before joining the mighty Crowd DNA team, Will previously spent time interning at companies such as Sony PlayStation, Lyst and BBC Worldwide, gaining as much experience as possible in strategy and insights departments. When that’s all done, you’ll generally find him playing football or listening to the ever-expanding genres of UK music.