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Work

From the quick and tactical to the multi market and longitudinal, here’s a range of our case studies

  • Diversity & Inclusivity On The Dancefloor

    →
    Ballantine's
  • Tracking Culture

    →
    Twitter
  • Truly Stylish Campaign Development

    →
    Peroni Nastro Azzurro
  • Hanging With The Fans

    →
    NFL
  • In The Mix

    →
    BBC
  • Future Neighbourhoods

    →
    Get Living
  • Getting Emotional

    →
    Onefootball
  • Lining Up The Beers

    →
    Asahi Group
  • Mass Culture Creativity

    →
    ITV
  • Exploring Consumption

    →
    Greenpeace
  • Optimising The Female Player Pathway

    →
    The FA
  • Brand Lab

    →
    Chivas Brothers
  • Future Platforms

    →
    Pernod Ricard
  • The Experience Movement

    →
    Eventbrite
  • Open Your World

    →
    Heineken
  • Clean Air

    →
    IKEA
  • The dating game & male identity

    →
    Axe
  • Take-outs from the takeaway

    →
    Just Eat
  • The Power Of Audio

    →
    Spotify
  • Gen X Today

    →
    Viacom
  • Euro Strategy

    →
    Patagonia
  • Tech Transformations

    →
    Facebook
  • Future Fan

    →
    Twitter
  • Influential brands

    →
    Guardian News & Media
  • Creative consumers & the retail space

    →
    Converse

People

An energised, entrepreneurially-minded team who combine insight diligence with strategic know-how

  • Andy
    Crysell

    Founder & CEO
    →
  • Dr
    Matilda Andersson

    Group Managing Director
    →
  • Hollie
    Jones

    Head Of Agency (New York)
    →
  • Elyse
    Pigram

    Managing Director (APAC)
    →
  • Dave
    Power

    Head Of Agency (London)
    →
  • Joey
    Zeelen

    Director (Amsterdam & Stockholm)
    →
  • Sarah
    Griffiths

    Group Commercial Director
    →
  • Laura
    Warby

    Director (London)
    →
  • Stephanie
    Winkler

    Director (APAC)
    →
  • Paul
    White

    Director (Strategic Insights, London)
    →
  • Josephine
    Hatch

    Director (Crowd Signs)
    →
  • Sarah
    Grant

    Director (Crowd Numbers, APAC)
    →
  • Edward
    Bird

    Director (Crowd Numbers, London)
    →
  • Rachel
    Rapp

    Director (Crowd Signs, London)
    →
  • Bernadette
    McManus

    Operations Director
    →
  • Stuart
    Malcolm

    Director (Strategic Insights, APAC)
    →
  • Phoebe
    Trimingham

    Associate Director (Socialise, London)
    →
  • Erryn
    Balzan

    Associate Director (Strategic Insights, APAC)
    →
  • Ariel
    Malik

    Associate Director (Strategic Insights, APAC)
    →
  • Jon
    Suarez

    Associate Director (Strategic Insights, London)
    →
  • Sofie
    Brodén

    Associate Director (Crowd Signs, Stockholm)
    →
  • Dr
    Jennifer Simon

    Associate Director (Crowd Signs, London)
    →
  • Myra
    Lafrelle

    Associate Director (Socialise, APAC)
    →
  • Julia
    Smaldone

    Associate Director (Strategic Insights, New York)
    →
  • Katie
    Wise

    Associate Director (Strategic Insights, London)
    →
  • Judy
    Lei Boyd

    Associate Director (Socialise, London)
    →
  • Robert
    Downer

    Senior Consultant (Strategic Insights, London)
    →
  • Benji
    Long

    Senior Consultant (Crowd Signs, London)
    →
  • Dan
    Solkin

    Senior Consultant (Crowd Numbers, London)
    →
  • Kathrina
    Phan

    Senior Consultant (Strategic Insights, APAC)
    →
  • Amy
    Nicholson

    Senior Consultant (Crowd Signs, London)
    →
  • Megan
    Powell

    Senior Consultant (Strategic Insights, London)
    →
  • Charlotte
    Maes

    Senior Consultant (Crowd Numbers, London)
    →
  • Lottie
    Hill

    Senior Consultant (Crowd Numbers, London)
    →
  • Evan
    Blake

    Senior Consultant (Strategic Insights, Amsterdam)
    →
  • Sasha
    Fontaine

    Senior Consultant (Strategic Insights, New York)
    →
  • Ciarán
    Wood

    Consultant (Socialise, London)
    →
  • Dan
    Steward

    Consultant (Strategic Insights, London)
    →
  • Ciara
    Larkin

    Consultant (Crowd Signs, London)
    →
  • Luzie
    Richt

    Consultant (Strategic Insights, Amsterdam)
    →
  • Chloe
    Swayne

    Consultant (Socialise, London)
    →
  • Sophie
    Clark

    Consultant (Strategic Insights, London)
    →
  • Simi
    Olagundoye

    Consultant (Strategic Insights, New York)
    →
  • Freddie
    Mason

    Consultant (Crowd Signs, London)
    →
  • Caranissa
    Djatmiko

    Consultant (Crowd Signs, APAC)
    →
  • Rita
    Skanis

    Consultant (Crowd Numbers, London)
    →
  • Charlotte
    Leary

    Consultant (Strategic Insights, APAC)
    →
  • Alvina
    Lock

    Consultant (Strategic Insights, APAC)
    →
  • Eleanor
    Bickers

    Consultant (Strategic Insights, Amsterdam)
    →
  • Bahar
    Katranbayiri

    Executive (Strategic Insights, London)
    →
  • Eiraj
    Hassan

    Executive (Crowd Signs, London)
    →
  • Delilah
    Brierley

    Executive (Crowd Numbers, London)
    →
  • Dougie
    Chalmers

    Executive (Socialise, London)
    →
  • Teresa
    Yong

    Executive (Strategic Insights, APAC)
    →
  • Celine
    Longden-Naufal

    Executive (Crowd Signs, London)
    →
  • Alex
    Dakin

    Executive (Crowd Numbers, London)
    →
  • Tom
    Leverick

    Executive (Strategic Insights, London)
    →
  • Kimren
    Ranue

    Culture Club (Crowd Signs, London)
    →
  • Joseph
    Yu

    Culture Club (APAC)
    →
  • Jasmine
    Lo

    Culture Club (Strategic Insights, London)
    →
  • Isabelle
    Reman

    Culture Club (Strategic Insights, Stockholm)
    →
  • Caitlin
    Taylor

    Senior Project Producer (London)
    →
  • Jantina
    Rees

    Senior Project Producer (London)
    →
  • Jacob
    Cook

    Project Producer (APAC)
    →
  • Harry
    Bullimore

    Project Producer (London)
    →
  • Rob
    Buchel

    Project Producer (New York)
    →
  • Simrat
    Kaur Sanghera

    Project Producer (Signs & Socialise)
    →
  • Dave
    Armstrong

    Production Production Executive (New York)
    →
  • Daria
    Leshchenko

    Project Production Executive (London)
    →
  • Alex
    Smith

    Head Of People
    →
  • Jeremy
    Chelu

    Financial Controller
    →
  • Andra
    Deac

    Financial Administrator
    →
  • Natasha
    Attack

    Office Manager
    →
  • Are you interested in working with us?
    If so, we would love to hear from you.

    hello@crowdDNA.com

A few of the methods that get us to real (over claimed) behaviour - and, yes, we do focus groups, online surveys etc, too

  • Narrated Galleries

    We love films, but narrated galleries – fusing showreels of still images and audio of participant commentary – creates outputs that allow for high levels of reflection and audience empathy. Ideal for user experience work, in other words

  • Crowd Communities

    We’ve a wealth of experience at setting up and managing communities for clients, with learnings on how best to engage audiences and a full box of tricks for maximising what we get out of the work – including geo tagging, streaming in social media data and a mobile optimised platform

  • Pinterest

    We’ve used Pinterest to really good effect on a number of projects recently, helping us to explore differences and commonalities among different typologies in areas such as fashion and style, home, holidays and entertainment. Engagement levels with participants always rank high, and clients love the vividness and clarity of the findings.

  • Citizen Journalism

    Citizen journalism works on the principle of making reporters of our participants, briefing them to capture what’s happening in the lives of their friends and family via video dispatches and blogging. It gets us places where we can’t otherwise get. It bypasses the bias of having a researcher in attendance. People are often more accurate reporters on those around them than on themselves, so that’s another bias circumnavigated.

  • Network Audits

    If you want to really understand how people interact with those around them, it’s logical to research interconnected groups of friends, family and work colleagues. First developed as part of our award winning word of mouth research for Guardian News & Media, and since then refined and reconfigured across a range of global projects, our network audit approach helps us understand who’s influencing who as authentically as possible.

Methods

Catch Us Here...

London

Eagle House
163 City Road
London EC1V 1NR
+44 (0)203 105 2000

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Amsterdam

Achtergracht 17-19
1017 WL Amsterdam

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New York

The Yard, 33 Nassau Ave
Brooklyn, NY 11222
+31 (0) 611 749 394

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Singapore

The Hive
36 Carpenter St
Singapore, 059915

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Sydney

The Commons
20-40 Meagher St
Sydney, NSW 2008
+61 401 113 841

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Stockholm

Riddargatan 17D
114 57 Stockholm

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And here..

hello@crowdDNA.com crowd-dna @CrowdDNA @CrowdDNA Newsletter sign-up

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