Crowd DNA — Culturally Charged Insight & Strategy
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Work

From the quick and tactical to the multi market and longitudinal, here’s a range of our case studies

  • Tracking Culture

    →
    Twitter
  • Truly Stylish Campaign Development

    →
    Peroni Nastro Azzurro
  • Brand Lab

    →
    Chivas Brothers
  • Getting Emotional

    →
    Onefootball
  • Future Platforms

    →
    Pernod Ricard
  • Lining Up The Beers

    →
    Asahi Group
  • The Experience Movement

    →
    Eventbrite
  • Open Your World

    →
    Heineken
  • Clean Air

    →
    IKEA
  • The dating game & male identity

    →
    Axe
  • Take-outs from the takeaway

    →
    Just Eat
  • The Power Of Audio

    →
    Spotify
  • Gen X Today

    →
    Viacom
  • Euro Strategy

    →
    Patagonia
  • Tech Transformations

    →
    Facebook
  • Future Fan

    →
    Twitter
  • Influential brands

    →
    Guardian News & Media
  • Creative consumers & the retail space

    →
    Converse

People

An energised, entrepreneurially-minded team who combine insight diligence with strategic know-how

  • Andy
    Crysell

    Group Managing Director
    →
  • Dr
    Matilda Andersson

    Managing Director (London)
    →
  • Hollie
    Jones

    Director (New York)
    →
  • Elyse
    Pigram

    Director (Sydney)
    →
  • Laura
    Warby

    Director (Strategic Insights)
    →
  • Yuka
    Uchijima

    Director (Strategic Insights)
    →
  • Dunstan
    Kornicki

    Director (Strategic Insights)
    →
  • Dave
    Power

    Director (Crowd Numbers)
    →
  • Berny
    McManus

    Associate Director (Strategic Insights)
    →
  • Salome
    Van Leuven

    Associate Director (Strategic Insights)
    →
  • Joey
    Zeelen

    Associate Director (Strategic Insights)
    →
  • Phoebe
    Trimingham

    Associate Director (Socialise)
    →
  • Anna
    Stuart

    Associate Director (Futures, Semiotics & Listening)
    →
  • Elizabeth
    Hussey

    Associate Director (Strategic Insights, New York)
    →
  • Tom
    Eccles

    Senior Consultant (Socialise, New York)
    →
  • Edward
    Bird

    Senior Consultant (Crowd Numbers)
    →
  • Rachel
    Rapp

    Senior Consultant (Futures, Semiotics & Listening)
    →
  • Sarah
    Griffiths

    Senior Consultant (Strategic Insights)
    →
  • Jon
    Suarez

    Senior Consultant (Strategic Insights)
    →
  • Eden
    Lauffer

    Senior Consultant (Strategic Insights, New York)
    →
  • Bridget
    Dalton

    Senior Consultant (Futures, Semiotics & Listening)
    →
  • Chris
    Illsley

    Senior Consultant (Strategic Insights)
    →
  • Benji
    Long

    Consultant (Futures, Semiotics & Listening)
    →
  • Robert
    Downer

    Consultant (Strategic Insights)
    →
  • Shantanu
    Banerji

    Consultant (Crowd Numbers)
    →
  • Kate
    Lewis

    Consultant (Socialise)
    →
  • Fru
    Bekefi

    Consultant (Futures, Semiotics & Listening)
    →
  • Tegan
    Morris

    Consultant (Strategic Insights)
    →
  • Kathrina
    Phan

    Consultant (Strategic Insights, Sydney)
    →
  • Ciarán
    Wood

    Consultant (Socialise)
    →
  • Zeeshan
    Akram

    Executive (Socialise)
    →
  • Will
    Morgan

    Executive (Strategic Insights)
    →
  • Barnaby
    Purvis

    Executive (Strategic Insights)
    →
  • Ciara
    Larkin

    Executive (Strategic Insights)
    →
  • Chloe
    Swayne

    Executive (Socialise)
    →
  • Dan
    Steward

    Executive (Strategic Insights)
    →
  • Lottie
    Hill

    Executive (Crowd Numbers)
    →
  • Anne-Lise
    Scalabre

    Executive (Strategic Insights)
    →
  • Caitlin
    Taylor

    Project Producer
    →
  • Mike
    Plews

    Project Producer
    →
  • Pauline
    Rault

    Office & Finance Manager
    →
  • Are you interested in working with us?
    If so, we would love to hear from you.

    hello@crowdDNA.com

A few of the methods that get us to real (over claimed) behaviour - and, yes, we do focus groups, online surveys etc, too

  • Narrated Galleries

    We love films, but narrated galleries – fusing showreels of still images and audio of participant commentary – creates outputs that allow for high levels of reflection and audience empathy. Ideal for user experience work, in other words

  • Crowd Communities

    We’ve a wealth of experience at setting up and managing communities for clients, with learnings on how best to engage audiences and a full box of tricks for maximising what we get out of the work – including geo tagging, streaming in social media data and a mobile optimised platform

  • Pinterest

    We’ve used Pinterest to really good effect on a number of projects recently, helping us to explore differences and commonalities among different typologies in areas such as fashion and style, home, holidays and entertainment. Engagement levels with participants always rank high, and clients love the vividness and clarity of the findings.

  • Citizen Journalism

    Citizen journalism works on the principle of making reporters of our participants, briefing them to capture what’s happening in the lives of their friends and family via video dispatches and blogging. It gets us places where we can’t otherwise get. It bypasses the bias of having a researcher in attendance. People are often more accurate reporters on those around them than on themselves, so that’s another bias circumnavigated.

  • Network Audits

    If you want to really understand how people interact with those around them, it’s logical to research interconnected groups of friends, family and work colleagues. First developed as part of our award winning word of mouth research for Guardian News & Media, and since then refined and reconfigured across a range of global projects, our network audit approach helps us understand who’s influencing who as authentically as possible.

Methods

Catch Us Here...

London

5 The Lux Building
2-4 Hoxton Square
London N1 6NU
+44 (0)203 105 2000

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Amsterdam

Sarphatistraat 49
1018 EW, The Netherlands
+31 (0) 611 749 394

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New York

154 Grand Street
New York, NY 10013
+31 (0) 611 749 394

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Singapore

22 Cross Street
Singapore, 048421
+65 8468 0384

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Sydney

The Commons
20-40 Meagher St, Chippendale
Sydney, NSW 2008
+61 401 113 841

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And here..

hello@crowdDNA.com crowd-dna @CrowdDNA @CrowdDNA Newsletter sign-up

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