Crowd DNA — Culturally Charged Insight & Innovation
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Work

From the quick and tactical to the multi market and longitudinal, here’s a range of our case studies

  • Clean Air

    →
    IKEA
  • Take-outs from the takeaway

    →
    Just Eat
  • The Power of Audio

    →
    Spotify
  • Gen X Today

    →
    Viacom
  • EU Strategy

    →
    Patagonia
  • Tech Transformations

    →
    Facebook
  • Future Fan

    →
    Twitter
  • Influential brands

    →
    Guardian News & Media
  • Agile Development

    →
    Lloyds Banking Group
  • Creative consumers and the retail space

    →
    Converse
  • Global Style Trends

    →
    Dr Martens
  • UK Tribes

    →
    Channel 4
  • Up Close On Grooming

    →
    Philips
  • User Experience

    →
    Disney
  • Online & Offline Development

    →
    Daily Mail/The Mail On Sunday
  • Collaborative Concept Development

    →
    EE
  • The Big Night Out

    →
    Captain Morgan
  • Understanding influencers

    →
    Peroni
  • Word Of Mouth & Advocacy

    →
    Guardian News & Media
  • Liberate The Home

    →
    IKEA
  • Fashionably Digital Lives

    →
    Dove
  • Campus Innovation

    →
    University Of Nottingham
  • fanBase & soundBed

    →
    Sony Music
  • Future Mobile & Tablet Trends

    →
    IAB
  • On Trade Trends & Price Modelling

    →
    Red Bull
  • Citizen Science

    →
    Cancer Research UK

People

An energised, entrepreneurially-minded team who combine insight diligence with strategic know-how

  • Andy
    Crysell

    Group Managing Director
    →
  • Dr
    Matilda Andersson

    Managing Director (London)
    →
  • Hollie
    Jones

    Director (New York)
    →
  • Sabrina
    Qureshi

    Online Communities Director
    →
  • Laura
    Warby

    Director (Business & Strategy)
    →
  • Elyse
    Pigram

    Insight & Innovation Director
    →
  • Jake
    Goretzki

    Associate Director (Qual, Trends, Innovation)
    →
  • Eleanor
    Sankey

    Associate Director (Qual, Trends, Innovation)
    →
  • Tom
    Morgan

    Associate Director (Qual, Trends, Innovation)
    →
  • Jemma
    Ralton

    Associate Director (Quant & Analytics)
    →
  • Lucy
    Crotty

    Associate Director (Qual, Trends, Innovation)
    →
  • Ken
    Wallraven

    Senior Consultant (Qual, Trends, Innovation)
    →
  • Berny
    McManus

    Senior Consultant (Qual, Trends, Innovation)
    →
  • Tom
    Eccles

    Senior Consultant (Socialise, New York)
    →
  • Joey
    Zeelen

    Senior Consultant (Qual, Trends, Innovation)
    →
  • Phoebe
    Trimingham

    Senior Consultant (Socialise)
    →
  • Phoebe
    Checker

    Consultant (Qual, Trends, Innovation)
    →
  • Lydia
    Burrell

    Consultant (Quant & Analytics)
    →
  • Elizabeth
    Holdsworth

    Consultant (Socialise)
    →
  • Sarah
    Griffiths

    Consultant (Business & Strategy)
    →
  • Isabelle
    Kåge

    Consultant (New York)
    →
  • Harry
    Williams

    Consultant (Quant & Analytics)
    →
  • Stef
    Stefanova

    Consultant (Quant & Analytics)
    →
  • Essi
    Mikkola

    Consultant (Qual, Trends, Innovation)
    →
  • Aaron
    Garcia De Alba

    Consultant (Socialise)
    →
  • Julie
    Bréthous

    Executive (Qual, Trends, Innovation)
    →
  • Salem
    Khazali

    Executive (Socialise)
    →
  • Robert
    Downer

    Executive (Qual, Trends, Innovation)
    →
  • Sibel
    Ekemen

    Executive (Socialise)
    →
  • Karolina
    Rudziecka

    Senior Project Manager
    →
  • Gabriel
    Noble

    Project Management Executive
    →
  • Pauline
    Rault

    Office & Finance Manager
    →
  • Are you interested in working with us?
    If so, we would love to hear from you.

    hello@crowdDNA.com

A few of the methods that get us to real (over claimed) behaviour - and, yes, we do focus groups, online surveys etc, too

  • Narrated Galleries

    We love films, but narrated galleries – fusing showreels of still images and audio of participant commentary – creates outputs that allow for high levels of reflection and audience empathy. Ideal for user experience work, in other words

  • Crowd Communities

    We’ve a wealth of experience at setting up and managing communities for clients, with learnings on how best to engage audiences and a full box of tricks for maximising what we get out of the work – including geo tagging, streaming in social media data and a mobile optimised platform

  • Pinterest

    We’ve used Pinterest to really good effect on a number of projects recently, helping us to explore differences and commonalities among different typologies in areas such as fashion and style, home, holidays and entertainment. Engagement levels with participants always rank high, and clients love the vividness and clarity of the findings.

  • Citizen Journalism

    Citizen journalism works on the principle of making reporters of our participants, briefing them to capture what’s happening in the lives of their friends and family via video dispatches and blogging. It gets us places where we can’t otherwise get. It bypasses the bias of having a researcher in attendance. People are often more accurate reporters on those around them than on themselves, so that’s another bias circumnavigated.

  • Network Audits

    If you want to really understand how people interact with those around them, it’s logical to research interconnected groups of friends, family and work colleagues. First developed as part of our award winning word of mouth research for Guardian News & Media, and since then refined and reconfigured across a range of global projects, our network audit approach helps us understand who’s influencing who as authentically as possible.

Methods

London, Amsterdam & New York

London

5 The Lux Building
2-4 Hoxton Square
London N1 6NU
+44 (0)203 105 2000

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Amsterdam

Sarphatistraat 49
1018 EW, The Netherlands
+31 (0) 611 749 394

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New York

30 Cooper Square, Floor 4
New York, NY 10003
+1 347 871 9510

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Contact

hello@crowdDNA.com
@crowddna
Follow @CrowdDNA

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