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Work

From the quick and tactical to the multi market and longitudinal, here’s a range of our case studies

  • Segmenting The Skies

    →
    Skyscanner
  • Diversity & Inclusivity On The Dancefloor

    →
    Ballantine's
  • Tracking Culture

    →
    Twitter
  • Truly Stylish Campaign Development

    →
    Peroni Nastro Azzurro
  • Hanging With The Fans

    →
    NFL
  • In The Mix

    →
    BBC
  • Future Neighbourhoods

    →
    Get Living
  • Getting Emotional

    →
    Onefootball
  • Lining Up The Beers

    →
    Asahi Group
  • Mass Culture Creativity

    →
    ITV
  • Exploring Consumption

    →
    Greenpeace
  • Optimising The Female Player Pathway

    →
    The FA
  • Brand Lab

    →
    Chivas Brothers
  • Future Platforms

    →
    Pernod Ricard
  • The Experience Movement

    →
    Eventbrite
  • Open Your World

    →
    Heineken
  • Clean Air

    →
    IKEA
  • The dating game & male identity

    →
    Axe
  • Take-outs from the takeaway

    →
    Just Eat
  • The Power Of Audio

    →
    Spotify
  • Gen X Today

    →
    Viacom
  • Euro Strategy

    →
    Patagonia
  • Tech Transformations

    →
    Facebook
  • Future Fan

    →
    Twitter
  • Influential brands

    →
    Guardian News & Media
  • Creative consumers & the retail space

    →
    Converse

People

An energised, entrepreneurially-minded team who combine insight diligence with strategic know-how

  • Andy
    Crysell

    Founder & CEO
    →
  • Dr
    Matilda Andersson

    Group Managing Director
    →
  • El
    Pigram

    Managing Director (APAC)
    →
  • Dave
    Power

    Senior Director, Numbers Global
    →
  • David
    Stewart

    Head Of Agency (Los Angeles)
    →
  • Joey
    Zeelen

    Director, Cultural Strategy (Amsterdam & Stockholm)
    →
  • Sarah
    Griffiths

    Group Commercial Director
    →
  • Laura
    Warby

    Senior Director, Cultural Strategy (London)
    →
  • Stephanie
    Winkler

    Director, Cultural Strategy (Signs, APAC)
    →
  • Josephine
    Hatch

    Director, Cultural Strategy (Signs, London)
    →
  • Sarah
    Grant

    Director, Cultural Strategy (Numbers, APAC)
    →
  • Edward
    Bird

    Director, Cultural Strategy (Numbers, London)
    →
  • Rachel
    Rapp

    Director, Cultural Strategy (Futures, London)
    →
  • Bernadette
    McManus

    Operations Director
    →
  • Stuart
    Malcolm

    Director, Cultural Strategy (APAC)
    →
  • Dave
    Stenton

    Director, Cultural Strategy (London)
    →
  • Lucy
    Fallon

    Commercial Director (London)
    →
  • Isabelle
    Mortonson

    Director, Cultural Strategy (London)
    →
  • Radha
    Patel

    Director, Cultural Strategy (APAC)
    →
  • Phoebe
    Trimingham

    Associate Director, Cultural Strategy (Socialise, London)
    →
  • Ariel
    Malik

    Associate Director, Cultural Strategy (APAC)
    →
  • Dr
    Jennifer Simon

    Associate Director, Cultural Strategy (Signs, London)
    →
  • Myra
    Lafrelle

    Associate Director (Socialise, APAC)
    →
  • Julia
    Smaldone

    Associate Director, Cultural Strategy (New York)
    →
  • Katie
    Wise

    Associate Director, Cultural Strategy (London)
    →
  • Judy
    Lei Boyd

    Associate Director (Socialise, London)
    →
  • Anastasia
    Herayanthi–Jutant

    Associate Director, Cultural Strategy (Numbers, APAC)
    →
  • Benji
    Long

    Associate Director, Cultural Strategy (Signs, London)
    →
  • Kathrina
    Phan

    Associate Director, Cultural Strategy (APAC)
    →
  • Amy
    Nicholson

    Associate Director, Cultural Strategy (Signs, London)
    →
  • Charlie
    Mitton

    Associate Director, Cultural Strategy (Signs, APAC)
    →
  • Liv
    Yeow

    Associate Director, Cultural Strategy (Numbers, London)
    →
  • Thomas
    Hayes

    Associate Director, Cultural Strategy (APAC)
    →
  • Irinia
    Dimitriade

    Associate Director, Cultural Strategy (Amsterdam)
    →
  • Megan
    Powell

    Associate Director, Cultural Strategy (London)
    →
  • Helene
    Green

    Associate Director, Cultural Strategy (Amsterdam)
    →
  • Bethan
    Whaley

    Associate Director, Cultural Strategy (Numbers, Amsterdam)
    →
  • Sabrina
    Howard

    Associate Director, Cultural Strategy (Los Angeles)
    →
  • Robert
    Downer

    Senior Cultural Strategist (London)
    →
  • Charlotte
    Maes

    Senior Cultural Strategist (Numbers, London)
    →
  • Sasha
    Fontaine

    Senior Cultural Strategist (New York)
    →
  • Chloe
    Swayne

    Senior Designer (Socialise, London)
    →
  • Dan
    Steward

    Senior Cultural Strategist (Signs, London)
    →
  • Maxi
    Werkle

    Senior Cultural Strategist (APAC)
    →
  • Caranissa
    Djatmiko

    Senior Cultural Strategist (Signs, APAC)
    →
  • Ciarán
    Wood

    Senior Videographer (Socialise, London)
    →
  • Luzie
    Richt

    Cultural Strategist (Amsterdam)
    →
  • Sophie
    Clark

    Cultural Strategist (London)
    →
  • Charlotte
    Leary

    Cultural Strategist (APAC)
    →
  • Eleanor
    Bickers

    Cultural Strategist (Amsterdam)
    →
  • Isabel
    Stephenson

    Business & Strategy Consultant
    →
  • Catherine
    Rozario

    Cultural Strategist (Signs, APAC)
    →
  • Teresa
    Yong

    Cultural Strategist (APAC)
    →
  • Dougie
    Chalmers

    Videographer (London)
    →
  • Peggy
    Ke

    Cultural Strategist (APAC)
    →
  • Colette
    Tan

    Cultural Strategist (Numbers, APAC)
    →
  • Tom
    Meadows

    Cultural Strategist (London)
    →
  • Eliza
    Raffle

    Cultural Strategist (London)
    →
  • Astrid
    Kitchen

    Cultural Strategist (London)
    →
  • Eliza
    Goode

    Cultural Strategist, Numbers (London)
    →
  • Bahar
    Katranbayiri

    Cultural Strategy Executive (London)
    →
  • Delilah
    Brierley

    Cultural Strategy Executive (Numbers, London)
    →
  • Celine
    Longden-Naufal

    Cultural Strategy Executive (Signs, London)
    →
  • Alex
    Dakin

    Cultural Strategy Executive (Numbers, London)
    →
  • Tom
    Leverick

    Cultural Strategy Executive (London)
    →
  • Olivia
    Anderson

    Cultural Strategy Executive (Signs, London)
    →
  • Sundari
    Sheldon-Collins

    Cultural Strategy Executive (New York)
    →
  • Isabelle
    Reman

    Cultural Strategy Executive (Stockholm)
    →
  • Jasmine
    Lo

    Cultural Strategy Executive (London)
    →
  • Joseph
    Yu

    Cultural Strategy Executive (Numbers, APAC)
    →
  • Kara
    Tullman

    Culture Club (New York)
    →
  • Zoe
    Papakonstantino

    Culture Club (London)
    →
  • Jake
    Renk

    Culture Club (New York)
    →
  • Caitlin
    Taylor

    Senior Project Producer (London)
    →
  • Jantina
    Rees

    Senior Project Producer (London)
    →
  • Jacob
    Cook

    Project Producer (APAC)
    →
  • Simrat
    Kaur Sanghera

    Project Producer (London)
    →
  • Elena
    Bratan

    Project Producer (Amsterdam)
    →
  • Ruth
    Amelung

    Project Producer (London)
    →
  • Tommy
    Standish

    Project Producer (New York)
    →
  • Dave
    Armstrong

    Project Production Executive (New York)
    →
  • Olivia
    Penhallow

    Project Production Executive (London)
    →
  • Daria
    Leshchenko

    Project Production Executive (London)
    →
  • Jennifer
    Robinson

    Editor
    →
  • Alex
    Smith

    Head Of People
    →
  • Jeremy
    Chelu

    Financial Controller
    →
  • Andra
    Deac

    Financial Administrator
    →
  • Natasha
    Attack

    Studio Manager
    →
  • Are you interested in working with us?
    If so, we would love to hear from you.

    hello@crowdDNA.com

A few of the methods that get us to real (over claimed) behaviour - and, yes, we do focus groups, online surveys etc, too

  • Narrated Galleries

    We love films, but narrated galleries – fusing showreels of still images and audio of participant commentary – creates outputs that allow for high levels of reflection and audience empathy. Ideal for user experience work, in other words

  • Crowd Communities

    We’ve a wealth of experience at setting up and managing communities for clients, with learnings on how best to engage audiences and a full box of tricks for maximising what we get out of the work – including geo tagging, streaming in social media data and a mobile optimised platform

  • Pinterest

    We’ve used Pinterest to really good effect on a number of projects recently, helping us to explore differences and commonalities among different typologies in areas such as fashion and style, home, holidays and entertainment. Engagement levels with participants always rank high, and clients love the vividness and clarity of the findings.

  • Citizen Journalism

    Citizen journalism works on the principle of making reporters of our participants, briefing them to capture what’s happening in the lives of their friends and family via video dispatches and blogging. It gets us places where we can’t otherwise get. It bypasses the bias of having a researcher in attendance. People are often more accurate reporters on those around them than on themselves, so that’s another bias circumnavigated.

  • Network Audits

    If you want to really understand how people interact with those around them, it’s logical to research interconnected groups of friends, family and work colleagues. First developed as part of our award winning word of mouth research for Guardian News & Media, and since then refined and reconfigured across a range of global projects, our network audit approach helps us understand who’s influencing who as authentically as possible.

Methods

Catch Us Here...

London

Eagle House
163 City Road
London EC1V 1NR
+44 (0)203 105 2000

View on Google Maps

Amsterdam

Achtergracht 17-19
1017 WL Amsterdam

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New York

The Yard, 33 Nassau Ave
Brooklyn, NY 11222
+31 (0) 611 749 394

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Singapore

The Hive
36 Carpenter St
Singapore, 059915

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Sydney

13/39 Phillip Street
Newtown
NSW 2042
+61 401 113 841

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Stockholm

Riddargatan 17D
114 57 Stockholm

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Los Angeles

Second Home
1370 N St. Andrew's Place
Los Angeles, 90028

View on Google Maps

And here..

hello@crowdDNA.com crowd-dna @CrowdDNA @CrowdDNA Newsletter sign-up

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