RIVER ISLAND

Based in no small part on recommendations from our continuing research work for River Island, Style Insider is a website which encourages the brand’s core audience of active, fashion-aware, sociable shoppers to engage with the brand, driving interaction and ultimately pointing users to the River Island retail website. Crowd DNA took over running the site in 2009, achieving impressive gains to visit times, page views and other engagement indicators.

Features of the Style Insider site include –

• Meet The Style Insiders – style tips and weekly diary blogs from those who work at River Island (from shop staff to buyers and designers)

• Your Style – competition section inviting users to respond to challenges set by the Insiders, uploading images of their favourite style

• Blogs – news from the River Island team and interesting guest bloggers

• Video content, bringing the fashion industry to life

Sarah Walter, Director of Fashion Communications at River Island, comments: “We’ve worked with Crowd DNA for a couple of years now and consider this new and exciting website an extension of our existing relationship.”

We've also created a Graduate Fashion Week section of the Style Insider website, complete with a very popular design-a-T-shirt-application. Click here to find out more.