A major study, in partnership with Facebook IQ, on how technology is transforming lives...
This study had us on the ground in Nigeria (Lagos), South Korea (Seoul), the UK (London) and US (Brooklyn and San Francisco), interviewing experts and early adopters, and conducting ethnographic and remote-ethno methods. We also ran a quantitative survey in all markets, dug deep into secondary trends sources and were informed by internal data analysis from Facebook.
Identified trends fell into these five thematic areas:
Playing With Food