Crowd DNA Deliverables for Ogilvy Labs

Here's some recent examples of our delivery across the creative spectrum

Websites:

Just a couple of our most recent productions (in addition to our own site revamp late last year).

UK Tribes – the UK’s longest running and most respected youth research project (by us for Channel 4). Findings captured in a content-rich website which is a good example of our work (soon to be updated with the latest wave of research).
Sony Music FanBase – a bespoke research portal designed to spread information gathered by the Insights team throughout the wider organisation. Audiences are brought to life via a mix of blog content, profiles, reports, and a link to their ‘SoundBed’ community – a panel of highly engaged music taste-makers.

One pagers:

Quick and neat summaries designed to get the message home. We’ve done a lot more of these that we can’t show for confidentiality reasons, but here’s a sample of our more industry-facing work. Click the orange text to download the full docs.

Peroni Trendsetters – An elegant, suitably trendy way of showing off insights from our ongoing work into London trendsetters

FourFourTwo – A comic showing the day of the world cup for football fans in the summer of 2014

Film:

We’ve produced a wide range of film, from quick visual summaries to story-led animation pieces. It would take an age to sit through all of our content, so here’s a quick highlight reel based around our youth work, along with one of our very successful Gen X, Y, Z summaries.

Youth Highlight Reel

Gen Z

Events:

Last but not least, we’ve produced a wide range of events – from multi-sensory immersion sessions where attendees step into the world of a particular audience, to workshops where we tackle a challenge via interactive exercises, to knowledge-sharing sessions where expert speakers inform, engage and inspire the audience.

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