Here's a video we've made to show off some of our approaches to creating content from and, ultimately, socialising insight...
While there’s a lot of industry talk about ‘bringing insight to life’, we don’t think there’s much quality on show at present. And even when the content created from the insight does reach reasonably high standards, there’s often not so much thinking on show around quite why content has been created and if it’s really connecting with the target stakeholders in the required manner.
So for us it’s as much around understanding how businesses function, how best to socialise insight, as it is about actually creating the content. We look to explore and visualise what it will look like if insight, or the content derived from insight, starts to flow through a business; how we can wrap the business relevance within all-important cultural relevance; how insight and the recommendation derived from it can be seen as something that’s disseminated peer-to-peer; not from on-high.
We hope you like the vid, and if this is a topic you’d like to discuss further do shout