Our Crowd Numbers team are on a mission to revamp quantitative research. Download this PDF report to find out where they think things are heading...
Following their breakfast event way back pre-pandemic, our Crowd Numbers team have been building further on ideas for how to future-proof quantitative research; and to ensure it sits as a vital element in our method toolbox.
In this report, they’ve broken this down into three areas:
1. Transcending Demographics
2. Bringing In Culture
3. Telling Real Stories
Check out the full report to find out more: Crowd DNA, More Than A Number, June 2020