They say absence makes the heart grow fonder, but a lack of human connection has forced us to completely rethink our love lives. Our new edition of Crowd Tracks opens up...
The fifth edition of Crowd Tracks is now live and available to download here. Crowd Tracks is our regular exploration of unstructured social data, uncovering emerging trends using our Culture At Scale method. This time round, we’re covering the fascinating world of sex and relationships, analysing relevant conversation and interactions over the last four months.
After a year quite unlike any other, the way we discuss and approach dating, sex and relationships is in flux. Following a Covid-staggered start of ‘can we, can’t we?’, many of us have succumbed to yet another lockdown of minimal romancing. While dating culture has stalled and the novelty of Zoom dates has fizzled out, people have been experimenting with new ways to find fulfilment. Whether that’s looking inward and practicing self care or navigating the burgeoning worlds of sex tech and science, pleasure will always prevail.
The full report features:
– Viral stories from around the world – from Jojo Siwa’s announcement on TikTok, to a new, openly-gay Indian podcast and the Japanese government’s investment in AI matchmaking
– A language tracker highlighting the shifting discourse and tone when it comes to love, relationships and online dating culture
– An Instagram-based image analysis unpacking over 450,000 images relating to romance, revealing the most popular backdrops and colour choices
– A closer look at Lora DiCarlo – the brand on a mission to destigmatize sex tech with help from Cara Delevingne, with discussion around the pitfalls of inclusivity in this area
– Trends analysis of the increasing presence of data and science in our bedrooms, as well as the rise of singledom as an act of self care.
Download the full copy of Crowd Tracks: Sex & Relationships here.
Culture At Scale at Crowd DNA
At Crowd DNA, we’re constantly tracking conversations online across a range of categories. We deploy social media and other unstructured data sources in a number of ways; either as a stand-alone method (including producing one-off and periodical reports for our clients) or integrated alongside semiotic, ethnographic and quantitative approaches. If you’d like to find out more about how we can use Culture At Scale to meet your business challenges, get in touch.