Join Crowd DNA Amsterdam’s Luzie Richt and London’s Dr Jennifer Simon for our latest webinar in Amsterdam, as we look at the changing articulations of womanhood and how brands can respond...
April 22, 15:00-15:45 CET – sign up
(Access via Demio; 45 minutes, followed by Q&A)
We’re very excited to confirm our latest webinar in Amsterdam, in which we’ll explore how women are represented in culture and how brands can engage with a more future-facing portrayal through gender literacy.
With 80 percent of Gen Z women identifying as feminist, but around half of young men claiming that feminism has ‘gone too far’, there’s plenty to discuss. This webinar will join the conversation by exploring the female story – from current representations within the themes of family, relationships and self expression; to examining how narratives are being disrupted and reimagined by culturally relevant brands.
Presented by Crowd DNA Amsterdam’s Luzie Richt and London’s Dr Jennifer Simon, this session will consider:
– The dominant representation of ‘womanhood’ in three key areas – sex and relationships, family and self expression
– What the new, emergent codes are, and how semiotics can help unpack them
– How brands can take inspiration from the multitude of ways women live their lives
– What all this means for brands looking to future proof and remain culturally relevant to their audience
– How to keep up as more expressions of identity evolve and scripts of gender are rewritten.
We hope you can make it!
April 22, 15:00-15:45 CET – sign up
(Access via Demio; 45 minutes, followed by Q&A)