Every Wednesday morning we turn off our emails, set an out of office message and create three to four hours where we can focus on deep work. Here’s why...

If you’ve landed on this, the chances are you’ve received one of our out of office messages that let you know we dedicate every Wednesday morning to what we call Deep Work Wednesday. Not the most original name, but it does the job. So, in the spirit of deep work, we thought it best to quickly explain our thinking, so that you can get back to some deep work of your own.

Why deep work?

It was hard enough to maintain focus prior to Covid-19 upending the way we live and work. Now, video calls get booked up against each other with barely a bathroom break in between. Our calendars fill up before we know it. We’re sure you can relate to the feeling of coming to the end of a working day and wondering what you truly achieved. Our hope is that, by carving out these hours once a week, it will allow us the time to switch off, think and really sink our teeth into the complex problems that our clients come to us to help solve.

Where can I learn more about deep work?

We love this TED Talk by Mihály Csíkszentmihályi called Flow, The Secret To Happiness. Cal Newport’s book, Deep Work, is a great resource too. If you’d like to learn more about Zoom fatigue, we suggest this article summarising a piece of research by the Stanford Virtual Human Interaction Lab highlighting why it can be so tiring to be in video calls all day.

When will you get back to me?

We come back online at 1pm every Wednesday and we’ll get back to you as soon as we can. Promise!