We have no shortage of exciting plans for Crowd DNA in 2022. Here’s a big one: opening in Los Angeles...
This will be our second home in the US. We’ve been operating successfully in New York City since 2016 and we’re full steam ahead with growing that office, too. But it’s long been our ambition to set up on the west coast, so here we go…
What will be the focus? Crowd DNA Los Angeles will work to the same ambition of providing the world’s greatest brands with culturally charged commercial advantage as all of our offices do. But we’re going to double down on the future of entertainment – a fascinating and fast-evolving sphere that’s intersecting with our clients in multiple categories. Media and tech, of course, but also the broader spectrum of progressive brands who recognise the value of engaging with audiences through new forms of entertainment/experience.
We have strong credentials in this sphere already, and we now wish to amplify them in Los Angeles – through the craft in our work and the strength of our thought leadership.
We’ll be seeking hires across our four specialisms:
Strategic Insights: using qualitative methods to build empathy with people, tell authentic stories and understand the nuance of lived experiences
Crowd Signs: leveraging trends, semiotics, Culture At Scale (social and unstructured data) and KIN (global network of experts, connectors and creators) to forecast future scenarios and identify opportunities
Crowd Numbers: our quantitative team, using advanced analytics and and culturally attuned survey design for segmentation work and tracking trends
Socialise: our creative specialism, editorialising research and creating planning tool, through film, copy, design and more besides
And we’ll be seeking someone to bring this all together, to take the lead on our Los Angeles office – building the team and client relationships, designing and implementing exciting solutions to meet equally exciting client challenges; making the most of our powerful positioning and reputation; and championing our belief that brands achieve better things through a greater awareness of their context in culture.
We will have more info on Crowd DNA in Los Angeles shortly. But if you’d like to find out more right now, including about the roles we’re recruiting for, do get in touch with Andy Crysell, and we’d be happy to have a first chat.