Help shape the next stage of Crowd DNA's growth with this exciting opportunity to join our London team as one of our strategic insights directors ...

We’re seeking someone skilled and passionate about cultural insight and strategy work to join our team as a director. You’ll get to lead consistently exciting, global briefs for clients across categories such as media, alcohol, fashion and finance; where the emphasis is on immersive methods and getting to powerful outputs; and where the challenges set to us are never short of fascinating and future-facing.

You will get to play a key role in how we grow the business – both in London and globally – and in developing our fantastic team. Here’s what we’re looking for:

– We imagine you’ll have six+ years of experience in an insight environment – we are open to candidates currently in director roles, or those seeking to take the step up from associate director (or similar)

– Someone with the confidence to run one of our two strategic insights workstreams at Crowd DNA – generating business, designing/directing projects, and building category excellence

– Equipped to gain the absolute trust of our amazing clients, and to meet their expectations on exciting but often intellectually challenging projects

– Line managing a highly motivated team of researchers and strategists on the projects in your workstream – as well as more broadly, having the 360˚ view required to oversee work that often combines qualitative and quantitative methods, semiotics, trends, design and videography

– A strong ability to fuse cultural insight to sound strategic thinking; also to take the global view, with our briefs frequently covering multiple markets

– Similarly, to fuse cultural insight with the type of content outputs that have always been core to Crowd DNA (film, digital, print, events etc)

– And to contribute as a senior voice in the business, adding to thought leadership and, as part of the directorial team, to developing our perspective and position.

The role comes with a competitive salary (£62,000-70,000), clear paths to promotion and to new opportunities, as well as great benefits (bonus and pension schemes, generous parental leave policy, flexi hours/wfh, betterment scheme, training, paid sabbatical after five years, company lunches, days out, 30 days ‘work from anywhere’ scheme each year etc).

If you fancy working in a place where setting the agenda for the future of cultural insights and strategy is coded into the way of working, please get in touch with Laura Warby, providing a covering letter and CV in the first instance.

Next level organised? Born to keep even the trickiest of things firmly on the rails? We want you...

Project Producer – project management skills 

We’re growing our crack squad of project producers in our London office. Here’s what we’re seeking:

Demonstrable project management skills are vital here, as you’ll play a pivotal role in designing and running projects, with touchpoints including liaising with clients, suppliers and, of course, Crowd DNA’s in-house team.

You don’t necessarily need experience in insight and strategy environments – more a track record in ensuring projects run smoothly; managing timelines, sourcing costs, allocating resource etc. Any form of recruitment (experts, artists, influencers) or casting experience is a plus.

The role comes with a competitive salary (£28,000-36,000), clear paths to promotion and to new opportunities, as well as great benefits (bonus and pension schemes, generous parental leave policy, flexi hours/wfh, betterment scheme, training, paid sabbatical after five years, company lunches, days out, 30 days ‘work from anywhere’ scheme each year etc).

To apply (attaching a CV and covering letter), please get in touch with Dr Matilda Andersson.

A new chapter and a new city for Crowd DNA...

Following our launch in New York last summer, we’re now equally excited to be touching down in Singapore. Emma Gage, former managing director of Flamingo in Singapore, is heading up our business here and we’re raring to go.

The Singapore launch is designed to both service Crowd DNA’s existing clients in the region, and develop new business opportunities, with an emphasis on helping decode how people and the world are changing.

Andy Crysell, Crowd DNA group managing director and founder, says: “We’re excited to now be launching in Singapore and cannot think of a better person to lead our business in the APAC region than Emma. She can call on significant experience in our core field of offering authentically culture-fueled strategic recommendation that enables brands to adapt and improve.”

Emma Gage, who’s lived and worked in Singapore and Shanghai for nine years, says: “Crowd’s ‘culture-first’ approach is an obvious fit for the region, combined with an innovative set of approaches and a hugely talented and creative team.  I can’t wait to get started.”

To discuss Crowd DNA in Singapore further, please contact Emma Gage or Andy Crysell

We're looking for someone to come on board in London, to get stuck in and learn plenty about project design and building client relationships...

We're excited to see Twitter release the first of our Passions film series to coincide with London Fashion Week...

Discover how one fashion blogger Sabrina Carder (@youngeccentric) brings her own style to Twitter. #LFW pic.twitter.com/8Kxmql9Mdq

— Twitter Marketing UK (@TwitterMktgUK) February 16, 2017

Keep your eyes peeled for more Passions films – covering music, food, health, news, tech and more – over 2017.

See Crowd DNA\Socialise Director Anna Chapman discuss this and other types of superfandom over croissants on March 2. Book your place now.

We're looking to launch in the US, which means we need an organised, inspirational, culturally switched on senior insight pro to take the controls...

Following our successful launch in Amsterdam, and an ever growing number of global projects being run out of our London HQ, our next move is to launch in the US. We need someone to head up the business out there, communicating what we stand for to the industry, building a team and extending on our existing client relationships.

This is a role for an experienced, industry-savvy individual who will relish the opportunity to head up our operation in the US, working with existing clients, bringing in new ones, and generally striving to synch up how Crowd DNA USA works with our London and Amsterdam offices. The position will major on business development, project design, thought leadership and strategic thinking.

– We anticipate this role could go to someone currently working in either a planning or insight capacity, but most likely agency-side

– While we don’t anticipate fieldwork being a high priority in this role, an understanding of different research techniques (either from first hand experience or from exposure to research work) would be very helpful

– Demonstrating experience of working on multi-market projects will be beneficial, and a sound understanding of the domestic market place in the US essential (media, entertainment and tech, in particular; fashion, retail, finance, alcohol, FMCGs, not far behind)

– You’ll need to be an entrepreneurially minded self starter, ready and willing to build a team around you; and clearly able to demonstrate that you are on our cultural and commercial wavelength

– An interest in trends and the type of brands and challenges that Crowd DNA gets involved with (look around this website if you need more of an idea) is important, as is evidence of how you’ve met business challenges in the past

– While we don’t view this solely as a sales role, you must be the type of person who has an appetite for building relationships, understanding client needs, communicating what’s great about our agency and, ultimately, winning top notch work

The role comes with a competitive salary and benefits package (with significant flexibility here, dependent on experience), plus clear paths to new opportunities. We’re currently evaluating options for opening in San Francisco, New York and Los Angeles, and thus are interested in speaking to candidates in all three locations. To discuss further, please get in touch, providing a covering letter and CV in the first instance.

It's never easy leaving somewhere as iconic as the Tea Building, but it helps when you're moving to a nice new space just up the road in Hoxton Square - one which gives us bags more room and will allow us to try out a few new things in-house...

We’ll be able to run workshop events and viewed groups in our own space. And, at last, we’ll be able to swing a cat in the kitchen area. Of course, it will look a lot better with stuff like people and desks in it, but if pics of empty office spaces are your thing, here goes…

The baby boomer generation might be getting older but that doesn't mean they're becoming predictable, says Crowd DNA senior consultant Laura Warby. Brands are slowly but surely changing the way they communicate with this cohort, and here's why...

The week before last I bumped into a family friend in the Westfield shopping centre. She was laden down with bags from The North Face and Ellis Brigham Mountain Sports. When I asked her about what’s in them she told me excitedly that she was off to Costa Rica in a few weeks to go white water rafting, a celebratory trip to mark her retirement from 34 years as a teacher.

I shouldn’t really have been surprised. Work we completed for Global Radio showed how alike the older and younger age groups can be. Within families these groups communicate more than ever and it seems that all the facets of ‘starting out’ happen again post-family.

Fewer and fewer people are retiring in the way we used to. A study by UCL last last year showed that many 65 year olds perceive themselves as 10 years younger than their actual age and as life expectancy increases, calls to reassess what is defined as old age are gaining traction. It seems that the innovative world of advertising is lagging behind on this one, dismissing this consumer group far too readily.

Closer inspection suggests an underestimation of this cohort.

ONS figures show that they’re more likely to get divorced than any other age group. Our own data says they’re as eager to seek out new experience as anyone and are much more confident in their ability to do so.

As children fly the nest, mortgages are paid (particularly for those Boomers who’ve ridden the housing wave) and the pressure to work dissipates, the amount of responsibility carried around on their shoulders starts to subside, and with it comes a reassessment of what their life can mean.

More disposable income and improved health compared to 50 years ago has led this group to actively seek more exciting, experience-led lifestyles; more travel, new activities, new adventures… new partners (which may go some way to explain the huge growth in the number of people aged 60 plus going under the cosmetic surgeon’s knife, according to Spire Healthcare), all indicate that this is not a generation stuck in their ways.

That is not to say that all those over 65 are now carefree and hedonistic; on the contrary, many still find themselves with a significant number of years left to work, or still supporting adult children who have been affected in some way by the recession.

But that just goes to reinforce the point – this group isn’t homogenous and is actually starting to create new conventions.

Just as we have identified the tribes that exist within our millennials, so too should we take the time to understand the complexities that exist within older consumers too. When you consider that Euromonitor have predicted a global spending power of £10tn amongst the baby boomer generation, it feels like we’d be missing a trick if we don’t.