So far in our City Limits series – Crowd DNA’s ongoing exploration of the urban experience – we’ve looked at city living, youth culture, mobility, city-centric solutions and the night economy. We’re now back with our sixth edition, exploring the future of offline shopping. In what has been a savage time for the retail industry, we hope to provide some much needed respite, inspiration and kudos to a sector so integral to urban culture.
Shopping has always played a huge part in the fabric of our cities. And while much does look bleak for the high street, we firmly believe all is not lost. Our Retail Therapy edition of City Limits goes in search of innovations and experiences that celebrate IRL shopping in all shapes and sizes. There are tough times ahead, but we steadfastly believe there will always be a place for browsing in real stores; for seeing, touching, feeling products, and gaining a deeper sense of connection with the brands and we love.
The full magazine includes:
– A semiotic analysis of shopping in the context of the experience economy
– Interviews with local retailers in APAC, with learnings for global brands
– Four emerging trends to keep an eye on in the new era of retail
– Spotlights on the lasting appeal of pop-ups and the resilience of shopping malls
– A round up of concept stores that will get us heading back into cities in no time.
So far in our City Limits series – Crowd DNA’s ongoing exploration of the urban experience – we’ve looked at city living, youth culture, mobility, and the solutions changing things for the better. Now, we’re examining our cities in a whole new (artificial) light: during night time.
Transgressive, chaotic, ominous; urban nights have long been seen as something to be corralled into order. But as we tread towards a 24 hour, always-on economy, we’re thinking about our city’s after hours in a more nuanced way. Night mayors (or Czars, depending on your persuasion) are popping up all over the globe, highlighting the night’s untapped potential in areas such as the arts, the economy and community-making.
This issue of City Limits goes in search of some of these new nocturnal occasions. We touch base with our KIN network to hear how night culture is changing in Lagos, Cape Town and Seoul; we also challenge the lockout laws restricting Sydney’s drinking scene; dip into the $76 billion ‘sleeponomics’ industry; and take a look at the sober curious wave on social media. Elsewhere, we decipher the semiotics of the night and how brands use the codes to speak to their audiences – at any time of day.
City Limits Volume Five is available to download here.
In a new content series, we’re zooming in on the unique character of New York City neighborhoods, as seen through the eyes of those born and raised in them...
Culture is core to our work at Crowd DNA – plotting change (fast and slow) and applying this understanding to problem-solving for our clients. Get beyond the gridlocks and the concrete, and culture is what makes cities work, too. It’s what makes them fascinating, rather than just frustrating. It’s where the energy and the hope comes from.
Crowd DNA New York’s The Neighborhoods Project looks to explore these themes, and to do so from the perspective of natives of some of the city’s finest boroughs. We’re seeking to understand the impact of gentrification (not always what you might expect); the unique qualities that continue to drive local pride and preserve identities in spite of rapid change.
Our first collection dives into Bedford-Stuyvesant, the Lower East Side and Greenpoint. We meet those born and raised in each, those working hard to stay put. There are stories of embracing heritage but equally of the quest for adaption. Ultimately, we’re getting to the bottom of what makes New York, New York.
Stay tuned this summer for more on this exciting project from Crowd DNA New York.
You can check out more city thinking from Crowd DNA in volume four of City Limits, an editorialised report series which, this time, focuses on emergent solutions to urban problems.
Our City Limits series – Crowd DNA’s exploration of the ever evolving urban experience – has so far looked at mobility, youth and city living around the globe. Now, we’re tackling the stickier stuff. As cities grow and evolve they inevitably face more complex problems that need fixing, so we’ve taken a worldwide tour of the most innovative ways that individuals, institutions, governments and brands are making a difference.
From changing the conversation around homelessness and getting to grips with a new wave of millennial volunteers; to shedding the doom and gloom associated with megacities and spotlighting new safety measures for women, this issue is looking forward to a positive urban future.
City Limits Volume Four is available to download here.
With urban environments changing rapidly, our third issue of City Limits dives into youth culture's past, present and future…
Having first delved into the urban experience in Volume One, then taken a ride into mobility in Volume Two, Volume Three of City Limits has us exploring urban living from the perspective of young people.
It’s impossible to think of youth culture without thinking of cities. Traditionally, they’ve gone hand in hand; it’s within our urban hubs that young people have ignited new trends, with creativity delivered direct from the streets. But cities are changing – free spaces are being squeezed out, gentrification is altering their complexion – and youth culture is changing along with it.
In this issue, we explore the history of youth culture claiming its space in the city; we pinpoint the urban tribes of today; the challenge the online world presents to the city; and highlight best-in-class examples of brands connecting with young urban trends.
City Limits Volume Three is available to download here.
Continuing our journey through the challenges and rewards of urban living, City Limits Volume Two explores mobility…
We’re back with another packed issue of City Limits – our view on urban living (the good and the bad), and how brands can reach for culturally-charged commercial advantage in these high-drama mega-spaces.
While Volume One took a deep dive into the urban experience, this time we’re focusing on mobility.
Mobility means much more than getting from A to B. It’s how we navigate and move around urban environments. It’s how we flock, migrate and end up living in cities all around the world. It’s how people succeed and progress in them. It’s also how we interact with one another while moving around them.
In this issue, we explore transport innovations, the role of data, emergent trends and the visual language of movement, exploring how mobility is changing the very shape and size of cities across the globe.
Volume Two is available to download here. Enjoy the ride.
Introducing City Limits, a series of pieces from Crowd DNA exploring the global urban experience...
At Crowd DNA, cities are central to our work. Projects take us to many of them worldwide; briefs often seek to understand how people experience these complex spaces, or where the global commonalities of urban living give way to local nuance and unique challenges. It’s through cities that we find meaning. And, in a time where the global urban population is growing at around one million people each week, cities matter now more than ever.
Which takes us to Crowd DNA’s City Limits: a series of pieces in which we’ll explore these ever-growing hubs of humanity.
Join us as we take a view on the growing loneliness epidemic, how brands represent the urban experience, trends that are shaping the city of today and what our cities will look like by 2060.
From our city to yours, welcome to City Limits. Volume One is available to download here.