Features

From the advent of Chinese rap to the new currency of status, we explore China’s rapidly changing cultural scene. Follow our guide to Inside China, as we map out five shifts essential to brand planning, and comms and service development

A generation defined by their own duality, Gen Z are the Hybrid Generation. Here are nine short films bringing this contradictory cohort to life...

From how we prepare for it, to how we wish to be remembered, death - and all of the business that goes with it - is under scrutiny. The old ways are starting to look mismatched with how people are living (and, yes, dying). New narratives and innovations are emerging. Crowd DNA founder Andy Crysell gets beyond the 'cultural censorship' and explores this most taboo of topics...

In the build-up to the Women’s World Cup, we’ve been talking to women in sport (from footballers to powerlifters), covering themes such as media misrepresentation, the cultural baggage attached to participation and the relationship between male and female sport…

A snaphot view of Crowd DNA's explorations into Chinese subculture and self-expression

KIN is our global network of creators and connectors. Meet the leading edge collaborators ready to help brands stay at the forefront of culture

With two out of five households no longer fitting the traditional family mould, plus a sizeable backlash against 'perfect parenting', we explore how brands can recognise new opportunities and speak better to families of all shapes and sizes...

How we get out on-the-road with stakeholder teams, immersing them in the lives and culture of people...