Alana Singh

Alana Singh

Culture Club

Growing up with two cultures, Alana has always been curious about how culture shapes human behaviour. She studied for her bachelor’s degree in Psychology & Neuroscience at Maastricht University, Netherlands. Keen to deepen her understanding, she later completed her MSc in Human Decision Science. Alana worked on varied research projects within academia, for example exploring the role of the gut-brain axis on decision-making and using virtual reality to optimise treatment methods in clinical psychology. She then decided to pursue her passion for research in a more strategic and creative setting. Before joining Crowd, she worked as a Strategist in a design agency in Amsterdam, focusing on brand and experience for fashion and technology clients. Outside of work, you can find her in the gym, on the dancefloor, or non-stop talking about the beauty of our brains.

  • Narrated Galleries

    We love films, but narrated galleries – fusing showreels of still images and audio of participant commentary – creates outputs that allow for high levels of reflection and audience empathy. Ideal for user experience work, in other words

  • Crowd Communities

    We’ve a wealth of experience at setting up and managing communities for clients, with learnings on how best to engage audiences and a full box of tricks for maximising what we get out of the work – including geo tagging, streaming in social media data and a mobile optimised platform

  • Pinterest

    We’ve used Pinterest to really good effect on a number of projects recently, helping us to explore differences and commonalities among different typologies in areas such as fashion and style, home, holidays and entertainment. Engagement levels with participants always rank high, and clients love the vividness and clarity of the findings.

  • Citizen Journalism

    Citizen journalism works on the principle of making reporters of our participants, briefing them to capture what’s happening in the lives of their friends and family via video dispatches and blogging. It gets us places where we can’t otherwise get. It bypasses the bias of having a researcher in attendance. People are often more accurate reporters on those around them than on themselves, so that’s another bias circumnavigated.

  • Network Audits

    If you want to really understand how people interact with those around them, it’s logical to research interconnected groups of friends, family and work colleagues. First developed as part of our award winning word of mouth research for Guardian News & Media, and since then refined and reconfigured across a range of global projects, our network audit approach helps us understand who’s influencing who as authentically as possible.