Executive (Strategic Insights)
Having been raised in two different cultures and with an obsession for travelling, Bahar is constantly intrigued by how culture shapes behaviour. She later satisfied this curiosity over human behaviour at Lancaster University, where she studied psychology and, later, an MSc in the psychology of advertising. After a 10-week programme investigating the ethical behaviour of brands within different sectors, she stumbled into the fascinating world of cultural insights and strategy; this was her calling! Outside of work you can catch Bahar booking flights to any place with a volcano (currently on the list is Mount Hekla in Iceland), filling her face with food (any food), attempting to be the next rap star and, naturally, trying ways to meet her idol, The Rock (pleeease help her in her vital quest)!