Celine Longden-Naufal

Celine Longden-Naufal

Cultural Strategist (Semiotics)

Since completing a BSc in biological, social and medical anthropology, and a MSc in anthropology, environment and development, Céline was bombarded with positive affirmations such as: “Anthropology?! Good luck with the job search.” And: “Is that to do with dinosaurs?“ After a year of travelling around Europe and Southeast Asia, then munching her way through the banana bread phase of the Covid-19 pandemic, Céline was an ethnographic research consultant at Pukka Herbs, where she primarily focused on public perceptions towards herbal medicine in the UK. Wanting to apply her passion for anthropology and culture in a commercial environment, Céline joined Crowd DNA, where she is honing her semiotic skills. Outside of work, you’ll find her studying menus ahead of time and dramatically power walking to Hans Zimmer soundtracks.

  • Narrated Galleries

    We love films, but narrated galleries – fusing showreels of still images and audio of participant commentary – creates outputs that allow for high levels of reflection and audience empathy. Ideal for user experience work, in other words

  • Crowd Communities

    We’ve a wealth of experience at setting up and managing communities for clients, with learnings on how best to engage audiences and a full box of tricks for maximising what we get out of the work – including geo tagging, streaming in social media data and a mobile optimised platform

  • Pinterest

    We’ve used Pinterest to really good effect on a number of projects recently, helping us to explore differences and commonalities among different typologies in areas such as fashion and style, home, holidays and entertainment. Engagement levels with participants always rank high, and clients love the vividness and clarity of the findings.

  • Citizen Journalism

    Citizen journalism works on the principle of making reporters of our participants, briefing them to capture what’s happening in the lives of their friends and family via video dispatches and blogging. It gets us places where we can’t otherwise get. It bypasses the bias of having a researcher in attendance. People are often more accurate reporters on those around them than on themselves, so that’s another bias circumnavigated.

  • Network Audits

    If you want to really understand how people interact with those around them, it’s logical to research interconnected groups of friends, family and work colleagues. First developed as part of our award winning word of mouth research for Guardian News & Media, and since then refined and reconfigured across a range of global projects, our network audit approach helps us understand who’s influencing who as authentically as possible.