Eliza Goode

Eliza Goode

Cultural Strategist, Numbers (London)

Eliza first became involved in market research as part of the global client team at HSBC, where she was involved in projects ranging from using insight to build a new global credit card strategy through to facilitating the design of a new app for internationally minded customers. After spending time establishing and building customer intelligence across numerous parts of the bank, she wanted to make the jump over to agency side so that she could be more hands-on with the work. Consequently, she’s now part of the Crowd Numbers team where she will use the analysis and critical thinking skills that she built an initial love for while studying biochemistry at university. Outside of work, Eliza spends time outdoors, playing and coaching sports. Facilitating women to get involved in sport is a passion that she hopes to continue building momentum around.

  • Narrated Galleries

    We love films, but narrated galleries – fusing showreels of still images and audio of participant commentary – creates outputs that allow for high levels of reflection and audience empathy. Ideal for user experience work, in other words

  • Crowd Communities

    We’ve a wealth of experience at setting up and managing communities for clients, with learnings on how best to engage audiences and a full box of tricks for maximising what we get out of the work – including geo tagging, streaming in social media data and a mobile optimised platform

  • Pinterest

    We’ve used Pinterest to really good effect on a number of projects recently, helping us to explore differences and commonalities among different typologies in areas such as fashion and style, home, holidays and entertainment. Engagement levels with participants always rank high, and clients love the vividness and clarity of the findings.

  • Citizen Journalism

    Citizen journalism works on the principle of making reporters of our participants, briefing them to capture what’s happening in the lives of their friends and family via video dispatches and blogging. It gets us places where we can’t otherwise get. It bypasses the bias of having a researcher in attendance. People are often more accurate reporters on those around them than on themselves, so that’s another bias circumnavigated.

  • Network Audits

    If you want to really understand how people interact with those around them, it’s logical to research interconnected groups of friends, family and work colleagues. First developed as part of our award winning word of mouth research for Guardian News & Media, and since then refined and reconfigured across a range of global projects, our network audit approach helps us understand who’s influencing who as authentically as possible.