Managing Director (APAC)
After a successful spell at Crowd DNA in London, El heads up our APAC business from Sydney, Australia. With a passion for deconstructing culture through the lens of consumer behaviour and a love of the buzz of uncovering insights that drive meaningful change, El has spent many years working as a senior researcher across categories and markets, talking to people from all walks of life about everything from women’s health to fried chicken. Their project experience is wide and varied, but they have a particular passion for brand and communications development, audience understanding, customer journey mapping and innovation. When not doing all of that, El is likely lusting after (unaffordable) mid-century furniture, indulging in a love of Mexican food or binge-watching trash TV (don’t judge!).