Associate Director Cultural Strategy (Numbers, APAC)
Jo started out as a financial auditor but swiftly transitioned to research, honing her quantitative skills at Kantar Insights and then 2CV. She has completed projects with a diverse range of brands in the tech, entertainment, lifestyle, and financial services sectors. Jo enjoys crafting narratives from the fascinating world of culture and applying research methods to uncover the hidden stories waiting to be told. During her downtime, Jo indulges in her love for binge-watching horror series (will always recommend The Haunting of Hill House!), making plans for her next travel adventures, and expressing her creative side with both pencil (the real unsung hero in the art world) and digital illustrations. The most important fact to remember is that her coffee must be as dark as her humour.