Director, Cultural Strategy (London)
Katie graduated with a degree in archaeology and anthropology (what’s more interesting than learning about everyone who ever lived, past or present, and their things?), but no idea what to do with it. Luckily, she found out you can make a career out of being nosey and asking personal questions, and has been in qualitative research ever since. A true generalist, Katie has worked on a bit of everything from co-creating youth services with teenage drug users to driving cultural change in the banking industry with C-suite execs. She brings particular experience researching consumers with vulnerabilities and underrepresented audiences for clients across the finance, media and technology sectors. Outside of work? You can find Katie training for her next marathon, growing her own veg (and looking for inventive ways to get through a surplus of spinach) or planning her next trip to the coast.