Associate Director, Cultural Strategy (Numbers, London)
Liv graduated with a degree in international marketing and has over 10 years of experience, predominantly in quantitative insights, with some detours along the way (such as stints in fitness and personal development). Her career started at Ipsos – across advertising, innovation and marketing, and FMCG workstreams – before immersing herself in the world of branded experiences at 2CV. After some time away from research to run a coaching business and train as a safari guide in Botswana and South Africa, she returned – this time to MetrixLab, where she owned global trackers for luxury jewellery and personal care brands, ran online communities about cats and ice-cream (not together), worked on campaign evaluations for alcohol portfolios and brand purpose pieces incorporating the role of influencers. Outside of work? She can be found with her head in a book, training at the gym, looking for good brunch spots, or out of the country on her latest wildlife adventure.