Associate Director, Cultural Strategy (Numbers, London)
Liv graduated with a degree in international marketing and has over 10 years of experience, predominantly in quantitative insights, with some detours along the way. Her career started at Ipsos before immersing herself in the world of branded experiences at 2CV. After some time away from research to run a coaching business and train as a safari guide in Botswana and South Africa, she returned – this time to MetrixLab, where she owned global trackers, ran online communities about cats and ice-cream (not together), and worked on campaign evaluations and brand purpose pieces. Outside of work? She can be found with her head in a book, training at the gym, looking for good brunch spots, or out of the country on her latest wildlife adventure.