Cultural Strategist (APAC)
Peggy started her career in market research as a graduate from University Of Sydney. Since then, she’s worked with multi-market clients across a vast array of categories: FMCG, specialised nutrition, alcohol and retail, on projects ranging from brand positioning and segmentation to UX journeys and brand architecture. Her interest in cultural insights was piqued while embarking on trends analysis on a healthy aging project, and she continues to hone her skills in both the qualitative and quantitative fields. When not in work mode, Peggy is either perpetually contemplating getting one more cat, or expanding her horror movie repertoire.