Ruth Amelung

Ruth Amelung

Producer (London)

Ruth was born and raised on the northern shores of Germany, before her interests in creative writing, languages and media took her to the southern shores of England – to Cornwall for University. A BA in journalism, acquired alongside a healthy amount of time in the sea, and an MA in art and politics later, she found her niche in film production. Starting off within TV & casting, she slowly migrated to advertising, working with brands such as Dove, Absolut, Havaianas and trivago. A talent for adapting fast has seen Ruth living and working in countries across the world, from the US, via Spain and Switzerland to Iraqi Kurdistan. Aside from exploring London’s woodland surroundings on the weekend with her rescue dog Rigby, she has a medium to severe obsession with wine, propagating plants, and all things true crime, while good food remains the most successful bribe yet.

  • Narrated Galleries

    We love films, but narrated galleries – fusing showreels of still images and audio of participant commentary – creates outputs that allow for high levels of reflection and audience empathy. Ideal for user experience work, in other words

  • Crowd Communities

    We’ve a wealth of experience at setting up and managing communities for clients, with learnings on how best to engage audiences and a full box of tricks for maximising what we get out of the work – including geo tagging, streaming in social media data and a mobile optimised platform

  • Pinterest

    We’ve used Pinterest to really good effect on a number of projects recently, helping us to explore differences and commonalities among different typologies in areas such as fashion and style, home, holidays and entertainment. Engagement levels with participants always rank high, and clients love the vividness and clarity of the findings.

  • Citizen Journalism

    Citizen journalism works on the principle of making reporters of our participants, briefing them to capture what’s happening in the lives of their friends and family via video dispatches and blogging. It gets us places where we can’t otherwise get. It bypasses the bias of having a researcher in attendance. People are often more accurate reporters on those around them than on themselves, so that’s another bias circumnavigated.

  • Network Audits

    If you want to really understand how people interact with those around them, it’s logical to research interconnected groups of friends, family and work colleagues. First developed as part of our award winning word of mouth research for Guardian News & Media, and since then refined and reconfigured across a range of global projects, our network audit approach helps us understand who’s influencing who as authentically as possible.