Sarah Grant

Sarah Grant

Director, Cultural Strategy (Numbers, APAC)

Sarah is our Crowd Numbers director in APAC. She ‘fell’ into the industry in her university days, landing her first job as a market research assistant, and became captivated by the diversity in every aspect of cultural, consumer and category research – from the clients, to the projects, and the approaches, conversations, cultures and lifestyles. Since then, Sarah has worked in both Sydney (three years) and London (five years) as a senior researcher for brands in the media, FMCG, outdoor, pharmaceutical, entertainment, transport and tech industries in over 20+ markets. She is a passionate qual/quant dualist, favouring blended approaches that utilise multiple specialisms in tandem to highlight white spaces and opportunity areas. She is a keen traveller, baker and board game nerd. Fun fact: Sarah has ridden from London to Paris (465km) on her bike during a 45-degree celsius heatwave, and is somehow still here to tell the tale.