Associate Director (Strategic Insights)
After graduating in law from Durham University, Sarah got stuck in to brand and business strategy at creative consultancy Smith Dawson. There she cultivated her skills across the full spectrum of the branding process – from concept development to market implementation, and working with macro themes such as agelessness. She brings a seriously acute analytical eye and a voracious appetite for learning to the business and strategy team; also great experience with brands looking to challenge, disrupt and innovate within their sector. Primarily fueled by coffee and chocolate, when she’s not at work you can find Sarah in the gym practising the holy trinity of lifts (she’s a powerlifter, don’t you know?).