Consultant (Strategic Insights)
Armed with a psychology degree (she attended university on an academic scholarship) and a curiosity for learning more about what people are thinking, Sophie started her career in insights as a qualitative strategist at Differentology. She was with them for two and a half years, specialising in media research and working with leading brands such as ITV, HSBC and TikTok. Building on her academic roots, Sophie developed a keen interest in behavioural economics. She has published work with the IPA about how behavioural economic theories could be applied to reduce meat consumption in the UK. She was also a finalist for the AQR’s Parker Prize for emerging talent – shortlisted for her entrepreneurial mindset and enthusiasm. Sophie’s curiosity for people goes beyond her work. Expect to find her in a crowded nightclub or at home, keeping up with the latest on her favourite social media influencers.