Sophie Clark

Sophie Clark

Project Producer (London)

Armed with a psychology degree (she attended university on an academic scholarship), Sophie started her career in insights as a qualitative strategist in Newcastle. There she specialised in media research and working with leading brands such as ITV, HSBC and TikTok. Sophie has published work with the IPA about the application of behavioural economic theories to reduce meat consumption in the UK. She was also a finalist for the AQR’s Parker Prize for emerging talent – shortlisted for her entrepreneurial mindset and enthusiasm. Sophie’s curiosity for people goes beyond her work. Expect to find her in a crowded nightclub or at home, keeping up with her favourite social media influencers.