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Work

From the quick and tactical to the multi market and longitudinal, here’s a range of our case studies

  • Project Traveller: Segmenting Audiences

    →
    Skyscanner
  • Diversity On The Dancefloor: Thought Leadership

    →
    Ballantine's
  • True Style: Campaign Development

    →
    Peroni Nastro Azzurro
  • Hanging With The Fans: Strategic Consultation

    →
    NFL
  • In The Mix: Immersive Workshops

    →
    BBC
  • Future Neighbourhoods: Brand And Asset Strategy

    →
    Get Living
  • Getting Emotional: Audience Engagement

    →
    Onefootball
  • Lining Up The Beers: Brand Positioning

    →
    Asahi Group
  • Mass Culture Creativity: Trends Programme

    →
    ITV
  • Exploring Consumption: Positioning And Strategy

    →
    Greenpeace
  • Optimising The Female Player Pathway: Audience Understanding

    →
    The FA
  • Brand Lab: Product Innovation

    →
    Chivas Brothers
  • Future Platforms: Consumer And Customer Tracking

    →
    Pernod Ricard
  • The Experience Movement: Thought Leadership

    →
    Eventbrite
  • Open Your World: Brand Positioning

    →
    Heineken
  • Clean Air: Innovation Workshops

    →
    IKEA
  • The dating game & male identity: Audience Understanding

    →
    Axe
  • Take-outs from the takeaway: Product innovation

    →
    Just Eat
  • The Power Of Audio: Audience Understanding

    →
    Spotify
  • Gen X Today: Audience Understanding

    →
    Paramount
  • Euro Strategy: Brand Positioning

    →
    Patagonia
  • Tech Transformations: Trends Programme

    →
    Meta
  • Creative consumers & the retail space: Shopper Journeys

    →
    Converse

People

An energised, entrepreneurially-minded team who combine insight diligence with strategic know-how

  • El
    Pigram

    Global Managing Director
    →
  • Joey
    Zeelen

    Managing Director (EMEA)
    →
  • Stuart
    Malcolm

    Head of Agency (APAC)
    →
  • Sarah
    Griffiths

    Group Commercial Director
    →
  • Stephanie
    Winkler

    Head of Agency (Cultural Strategy, APAC)
    →
  • Lucy
    Fallon

    Commercial Director (London)
    →
  • Edward
    Bird

    Senior Director, Cultural Strategy (Numbers, London)
    →
  • Rachel
    Rapp

    Senior Director, Cultural Strategy (Futures, London)
    →
  • Bethan
    Whaley

    Director, Cultural Strategy (Numbers, Amsterdam)
    →
  • Julia
    Smaldone

    Director, Cultural Strategy (USA)
    →
  • Kathrina
    Phan

    Director, Cultural Strategy (APAC)
    →
  • Thomas
    Hayes

    Director, Cultural Strategy (APAC)
    →
  • Amy
    Nicholson

    Director, Cultural Strategy (Futures)
    →
  • Phoebe
    Fareham

    Associate Director, Cultural Strategy (Editorial, London)
    →
  • Dr
    Jennifer Simon

    Associate Director, Cultural Strategy (Signs, London)
    →
  • Benji
    Long

    Associate Director, Cultural Strategy (Signs, London)
    →
  • Helene
    Green

    Associate Director, Cultural Strategy (Amsterdam)
    →
  • Emily
    Goddard

    Associate Director, Cultural Strategy (London)
    →
  • Sarah
    Selig

    Associate Director, Cultural Strategy (London)
    →
  • Cathia
    Randrianarivo

    Associate Director, Cultural Strategy (Numbers)
    →
  • Maxi
    Werkle

    Associate Director, Cultural Strategy
    →
  • Chloe
    Swayne

    Senior Designer (Socialise, London)
    →
  • Dan
    Steward

    Senior Cultural Strategist (Signs, New York)
    →
  • Eliza
    Raffle

    Senior Cultural Strategist
    →
  • Kara
    Tullman

    Senior Cultural Strategist (New York)
    →
  • Thom
    Bremer

    Senior Cultural Strategist (Amsterdam)
    →
  • Luzie
    Richt

    Senior Cultural Strategist (Amsterdam)
    →
  • Isabel
    Stephenson

    Senior Business & Strategy Consultant
    →
  • Teresa
    Yong

    Senior Cultural Strategist (APAC)
    →
  • Tom
    Leverick

    Senior Cultural Strategist
    →
  • Athena
    Chen

    Senior Cultural Strategist
    →
  • Lailah
    Choudhry

    Senior Cultural Strategist
    →
  • Dougie
    Chalmers

    Videographer
    →
  • Tom
    Meadows

    Cultural Strategist
    →
  • Astrid
    Kitchen

    Business & Strategy Consultant
    →
  • Olivia
    Anderson

    Cultural Strategist (Signs)
    →
  • Celine
    Longden-Naufal

    Cultural Strategist (Semiotics)
    →
  • Anna
    Prescott

    Cultural Strategist (Numbers)
    →
  • Isabelle
    Reman

    Cultural Strategist (Amsterdam)
    →
  • Zoe
    Papakonstantino

    Cultural Strategist
    →
  • Jake
    Renk

    Cultural Strategist (New York)
    →
  • Lorenda
    Boccovi

    Cultural Strategy Executive (Numbers)
    →
  • Caitlin
    Taylor

    Director; Project Production (Commercial)
    →
  • Jantina
    Rees

    Director, Project Production (Best Practice)
    →
  • Jacob
    Cook

    Senior Project Producer (APAC)
    →
  • Elena
    Bratan

    Project Producer (Amsterdam)
    →
  • Tommy
    Standish

    Project Producer (New York)
    →
  • Sophie
    Clark

    Project Producer (London)
    →
  • Dave
    Armstrong

    Operations & Project Coordinator (New York)
    →
  • Jennifer
    Robinson

    Editor
    →
  • Laila
    Ramsden

    Project Production Executive
    →
  • Alex
    Smith

    Director, People and Culture
    →
  • Jeremy
    Chelu

    Finance Business Partner
    →
  • Andra
    Deac

    Financial Administrator
    →
  • Natasha
    Attack

    Studio Manager
    →
  • Are you interested in working with us?
    If so, we would love to hear from you.

A few of the methods that get us to real (over claimed) behaviour - and, yes, we do focus groups, online surveys etc, too

  • Narrated Galleries

    We love films, but narrated galleries – fusing showreels of still images and audio of participant commentary – creates outputs that allow for high levels of reflection and audience empathy. Ideal for user experience work, in other words

  • Crowd Communities

    We’ve a wealth of experience at setting up and managing communities for clients, with learnings on how best to engage audiences and a full box of tricks for maximising what we get out of the work – including geo tagging, streaming in social media data and a mobile optimised platform

  • Pinterest

    We’ve used Pinterest to really good effect on a number of projects recently, helping us to explore differences and commonalities among different typologies in areas such as fashion and style, home, holidays and entertainment. Engagement levels with participants always rank high, and clients love the vividness and clarity of the findings.

  • Citizen Journalism

    Citizen journalism works on the principle of making reporters of our participants, briefing them to capture what’s happening in the lives of their friends and family via video dispatches and blogging. It gets us places where we can’t otherwise get. It bypasses the bias of having a researcher in attendance. People are often more accurate reporters on those around them than on themselves, so that’s another bias circumnavigated.

  • Network Audits

    If you want to really understand how people interact with those around them, it’s logical to research interconnected groups of friends, family and work colleagues. First developed as part of our award winning word of mouth research for Guardian News & Media, and since then refined and reconfigured across a range of global projects, our network audit approach helps us understand who’s influencing who as authentically as possible.

Methods

Catch Us Here...

London

White Collar Factory
1 Old Street
London EC1Y 8AF

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Amsterdam

Rokin 75
1012 KL Amsterdam

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New York

41 E 11th Street
11th Floor
New York, NY 10003

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Stockholm

Riddargatan 17D
114 57 Stockholm

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Sydney

The Commons
388 George street
Sydney
NSW 2000

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And here..

hello@crowdDNA.com crowd-dna @CrowdDNA @CrowdDNA Newsletter sign-up

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