Welcome to B-side, Crowd DNA looks at the flip side of cultural trends to uncover what is really necessary to know…
Don’t let time stop you from keeping up. We’re here to help. All it takes it less than two minutes of your time to get grounded in what’s shaping a trend today.
B-Side is 90 seconds dedicated to unpicking what’s really going on, the bits that will disappear in the next cycle, and what will stay to have longer term impact on how people and brands behave.
First up, should we really want to live forever?
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