
Alex Smith
Head Of People
Alex joined Crowd DNA from the world of media. After falling into HR as a teenager, sifting CVs and scanning paperwork, she worked her way up in her most recent role, where she single-handedly created, then developed and managed, the HR function. A confident all-rounder, she brings with her a wealth of knowledge from all sides of the human resource function, alongside a passion for moving quickly and getting things done. When she’s not getting stuck into the ever-changing world of HR, you’ll find her desperately wrestling with the decision to go to the gym or just order a Nando’s before having a quiet night in – or, on the rare occasion, visiting her local pub.