Senior Cultural Strategist (Signs, London)
Dan’s pathway into culture and insights was primarily through music. An obsession with the different musical movements and zeitgeists stretches back into his teenage years. This then led to an interest in tribalism and all things pop cultural, be it films, fashion, literature, sport, food, and all their intersections. From there came a degree in politics from the University Of Edinburgh (don’t ask him about Brexit though), during which he wrote a dissertation on animated Disney films. In his spare time, you can find Dan writing music, buying trousers, managing his fantasy football team and creating unnecessarily niche Spotify playlists (currently on the go: staring out of the train window).