Cultural Strategist (London)
Having split her childhood between the US and UK, Eliza has long recognised the importance and nuance of culture. Through her history BA and IR Msc, she explored the influence of culture on behaviour and identity formation throughout history and across the world. From this followed an interest in how brands could leverage this intersection, which led her to the Flamingo agency. There she gained experience across the data science and insight teams, working with clients such as HBO, Meta and Unilever. An avid reader, Eliza enjoys anything from history and politics to psychology and behavioural economics, offering different perspectives to bring to her work. Eliza conversely applies her qual and quant expertise to her free time, with her rigorous analysis of strava runs and fantasy football. True to her Bristol roots, Eliza is happiest at a music festival with a cider in hand.