Eliza Raffle

Eliza Raffle

Cultural Strategist (London)

Having split her childhood between the US and UK, Eliza has long recognised the importance and nuance of culture. Through her history BA and IR Msc, she explored the influence of culture on behaviour and identity formation throughout history and across the world. From this followed an interest in how brands could leverage this intersection, which led her to the Flamingo agency. There she gained experience across the data science and insight teams, working with clients such as HBO, Meta and Unilever. An avid reader, Eliza enjoys anything from history and politics to psychology and behavioural economics, offering different perspectives to bring to her work. Eliza conversely applies her qual and quant expertise to her free time, with her rigorous analysis of strava runs and fantasy football. True to her Bristol roots, Eliza is happiest at a music festival with a cider in hand.

  • Narrated Galleries

    We love films, but narrated galleries – fusing showreels of still images and audio of participant commentary – creates outputs that allow for high levels of reflection and audience empathy. Ideal for user experience work, in other words

  • Crowd Communities

    We’ve a wealth of experience at setting up and managing communities for clients, with learnings on how best to engage audiences and a full box of tricks for maximising what we get out of the work – including geo tagging, streaming in social media data and a mobile optimised platform

  • Pinterest

    We’ve used Pinterest to really good effect on a number of projects recently, helping us to explore differences and commonalities among different typologies in areas such as fashion and style, home, holidays and entertainment. Engagement levels with participants always rank high, and clients love the vividness and clarity of the findings.

  • Citizen Journalism

    Citizen journalism works on the principle of making reporters of our participants, briefing them to capture what’s happening in the lives of their friends and family via video dispatches and blogging. It gets us places where we can’t otherwise get. It bypasses the bias of having a researcher in attendance. People are often more accurate reporters on those around them than on themselves, so that’s another bias circumnavigated.

  • Network Audits

    If you want to really understand how people interact with those around them, it’s logical to research interconnected groups of friends, family and work colleagues. First developed as part of our award winning word of mouth research for Guardian News & Media, and since then refined and reconfigured across a range of global projects, our network audit approach helps us understand who’s influencing who as authentically as possible.